Business in the Clouds

Ben Strategy

Small businesses in need of a good, fast, cheap (GFC) collaborative suite of office tools should take a close look at Zoho Business online applications. Zoho has been working hard on building a great suite of business tools on the web – a completely hosted set of office applications including e-mail, calendar, word processing and spreadsheets.  I think the spreadsheet …

Always bet on things changing…

Ben Strategy

I recently ran across this article on Psychology Today about Strategic Change thanks to a link on Guy Kawasaki‘s blog.  The gist of the article is that you can change some aspects of your personality. Adjustments in attitude, engaging a mentor and finding the right fit are worthwhile endeavors — and they can be just as valuable if you can apply …

Your Top Three Things to Watch in 2009

Ben CRM, Strategy

OK, 2009 will be here soon and I’m beginning to feel like the only one without a list of things to watch for in the New Year. And since I like working in a collaborative environment, I would be interested in what your top guesses are for the coming year. Here is my top three: Social CRM will be one …

Jumpstart the New Year

Ben Consulting, Strategy

It’s not too early (or late) to start planning some those changes you wanted to make in your customer database — maybe even kickoff a CRM or Contact Management project in 2009. After all we have all those names in Outlook and there is still that mailing list we bought a year or so back that we haven’t done anything with …

The CRM Journey

Ben Consulting, CRM, Sales, Strategy

Sales Automation, CRM, Contact Management… whatever we want to call the tools that we give our sales and marketing team are meant to evolve with our business. Most deployments of contact management or relationship management software start out with a defined goal. Initial targets frequently include more accurate forecasts, better tracking of leads or just plain old “keeping things from …

The Customer Relationship Journey

Ben CRM, Sales, Strategy

I was just enjoying my morning coffee and looking over a post that I made a little over two years ago. The article was how your marketing strategy needs to change as the business environment changes. Many of my clients are taking major steps that I think will see them through the current economic turmoil in which many businesses find …